Which side of the magnet do I apply to the skin?

The label should always be facing away from the body so you can see the model name and orientation arrow when applying to the skin. A Q Magnet is a Quadrapolar magnet with a flux plate attached to one side and a model and information sticker attached to the plate. The purpose of the flux plate is to deflect the magnetic field so that it penetrates deeper into the body. The flux plate also provides a barrier or insulation so the outside of the magnet is less likely to stick to metal objects.